Emotional design is an emotion that is driven by experiences
or relationships between people and objects. Our group has decided to focus on
the idea of depiction within an individual’s profile, looking into the mental structure,
the layers within a person’s thoughts, and preferences. In his book, Emotional
design, Donald A. Norman refers to experience centred design in objects, the
idea that beautiful things work better. People physiologically adopt the same
values when analysing their compatibility with another individual. We have
decided to create an outcome that challenges the boundaries of traditional dating
sites by not conforming to the typical levels of emotional design because,
people limit themselves before they get a complete depiction of an individual’s
profile.
3 Levels of emotional design:
Visceral - In a normal case visceral refers to the initial reaction
to an object, the appearance. However in
this case there is no photo no initial attraction/ repulsion to limit progression.
Behavioural - the look and feel the experience you have with
the object. There is no type involved therefore individuals cannot ask
questions. People are purely evaluating their
interests/ likes and dislikes etc. with others.
Reflective - Ones thoughts afterwards,
how it makes one feel, the image it portrays. Your thoughts after the getting
to know each other, do you feel like they are compatible. Do you think you have
enough in common with that person, what it reveals about your preferences in people?
As opposed to becoming emotionally attached to a person based on just attraction
and not suitability.
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