Commissioned by the Nike Foundation in support of The Girl Effect, London design studio Accept & Proceed created a series of infographic flyposters and handouts that were distributed at the London Summit on Family Planning held two weeks ago...
A&P were briefed to create bold graphic materials that would get the attention of the attending politicians, policy makers and world leaders during the lunch break at the Westminster summit, and communicate to them some of the facts and figures that The Girl Effect organisation is set up to tackle.
As well as the flyposters, A&P also created physical data pieces including one which involved hundreds of dollar bills pinned to a wall and spray painted with the message that preventing a teen pregnancy costs $17 a year and saves $235 a year.
There was also an A2 folded data sheet (printed by PUSH) that contained the key infographics and messages:
Of course, how much effect A&P's graphic work had on the delegates can't be measured, but by the end of the one-day summit, over $2.6 billion had been committed to provide access to contraception to 120 million girls and women in the world's poorest countries by 2020.
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