Dating apps with a difference
Alexandra Gibbs, Special to CNBC.com
Last year the dating scene was dominated by mobile apps that could dismiss a potential suitor solely on the basis of appearance by a mere swipe of the finger. Will 2015 see the arrival of a less-superficial piece of dating technology?
In 2014, over 50 million users swiped left or right to find a match on Tinder. Along with dating apps such as Grindr and Cuddlr, 2014 marked a breakthrough year in online dating.
A little over one in 10 Americans have admitted to using online or mobile dating, with 25-34-year-olds the most likely to find a partner on (22 percent), according to Pew Research Center, a nonpartisan research firm.
Not a fan of being judged purely on your appearance? Loveflutter doesn't either.
Not just looks that count
Loveflutter prides itself on "discovering quirky people". The dating app works on a personality basis. Almost the exact same structure as Tinder, Loveflutter asks customers to upload a picture of themselves and 140 characters worth of information, only for the image to appear blurred to other users.
In order to unlock a person's appearance, a user first looks through the profile information and interesting facts about the possible match, and then decide whether to click like or not.
The co- founder of Loveflutter, Daigo Smith told CNBC late last monththat Tinder had "shaken up the dating market." But while "looks-based dating is great initially but when you actually start to chat to someone… we're offering that insight into their personality."
"We're on track for a million users next year" Smith confirmed in the interview in December 2014, whilst their demographic is more aimed towards 25 to 35 year olds. "We're slightly older than Tinder but I think that reflects people's objectives for going on our app," Smith added.
http://www.cnbc.com/id/102317288#.
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